I design your brand.
Then I put it live.
Visual identity and technology from the same head. No broken telephone between designer and developer, no brief lost along the way. You talk straight to the person who builds it.
Three things that stall almost every business that comes to me
If you read this and thought "that is exactly it", we will get along fast.
Every piece looks like a different company
Logo one way, Instagram another, website a third. Nobody remembers you because there is nothing to remember.
The site is live, but it does not sell
Pretty in a screenshot, confusing in practice. A visitor lands, looks, does not understand what to do and leaves.
Five tools that never talk to each other
A spreadsheet, a form, WhatsApp, email and a CRM nobody opens. Someone on the team becomes a human copy-paste machine.
How I solve it
One brand, thought through from the symbol to the button, plus the code that makes it work. Design and development in the same head: what we decide in strategy ships without a translation layer in between.
Two pillars. And they work together.
You can hire just one. But the result shows up when both move together.
Branding & Visual Identity
A brand you understand, use with confidence, and your customer recognises from across the street.
Technology
The brand actually working: live, fast, and wired into the rest of your operation.
Work that is already out there
Connect Repair Service
Logo and visual system redesign for an electronics repair shop.
D'Ouro Burger
Visual identity built from scratch for a craft burger joint.
LocServ
Logo redesign for a machinery rental and transport company.
Delícias Caseiras
Logo modernisation for a family breakfast business.
Four steps, no surprises
Diagnosis
An honest conversation to understand the business, the customer and what is stuck.
Strategy
Positioning, tone and scope on paper. You approve before I draw anything.
Design
Brand and screens built in short rounds, with you watching it happen.
Code and handover
I ship it, test it and teach you to run it. Files in your hands, nothing locked to me.
I make games, motion, brands and systems. That is not scattered. That is range.
I am Wedny Fernandes. I started in graphic design, moved to motion, learned to code to make games and never stopped. Today I build visual identities and put those brands live with code.
Building games teaches you to think in systems and in user attention. Motion teaches you rhythm and hierarchy. Add branding to that and you get someone who solves the visual problem and the technical one in the same conversation. An agency splits that into three meetings and two quotes.
People who have worked with me
The whole process lives on @wedny.design
Behind the scenes, opinions on design and technology, and work that has not become a case study yet. That is where I think out loud.
What everyone asks
How long does it take?
Full visual identity: 3 to 6 weeks. Website: 2 to 4 weeks. Doing both together skips a step, so it lands faster than adding the two timelines.
What does it cost?
Projects start at R$2,500 BRL (roughly US$450). The price depends on scope, not on your revenue. You get a fixed proposal before any commitment.
How do we start?
You hit "Let's talk", we book 30 minutes, you tell me the problem. If it makes sense, I send scope and timeline within 2 business days.
Do you work remotely?
Everything is remote, and I work with clients outside Brazil. Calls, WhatsApp or email, plus a link where you follow the project as it moves.
Your brand will not fix itself while you read this page.
Tell me the problem in 30 minutes. If I am not the right person, I will say so on the call.