Isaac Moisés

Context

Isaac is a streamer who needed a visual identity and artwork for his broadcasts. Streaming has its own rules. The brand never appears alone on a blank page: it appears on top of a game in motion, competing for attention with explosions, a HUD and a scrolling chat.

Challenge

Three constraints at once. The artwork cannot cover gameplay, because a large overlay annoys viewers and buries the reason they are there. It has to be recognisable as a thumbnail, which is how the channel appears in a listing. And it has to be a system, not a set of one-off pieces, because a streamer publishes every day and has no time to commission new art before each stream.

Solution

I started with the identity, not the overlay. A beautiful overlay with no brand behind it does not build a channel.

With the system defined, I derived the whole pack from it: overlays, break screens, broadcast elements, all speaking the same language. The hierarchy was designed for a screen full of information, where whatever has to be read in motion gets contrast and everything else steps back. Isaac swaps content without needing a designer for every new stream.